Hello!

I’m Erin McCord, a designer and creative leader passionate about building ideas that resonate and come to life with integrity and impact. I believe great design starts with a strong point of view and thrives through thoughtful collaboration, strategy, and execution.

 

For over fifteen years, I’ve worked across major fashion brands like Champion, Gap, and American Eagle, as well as with emerging start-ups, blending hands-on design expertise with strategic leadership. My experience spans everything from concept development and seasonal storytelling to design operations and process innovation, all with a focus on empowering creative teams and enhancing the design journey.

 

My creative sensibility is shaped by a deep love for subculture, vintage Americana, iconic lifestyle brands, the desert and the Southwest, music, skate, and snowboard culture. These influences inform how I approach product, branding and storytelling rooted in authenticity, playfulness, and lived-in style.

 

I’m excited to collaborate with teams who share my passion for creativity, innovation, and purposeful design thinking. If you’re looking for someone who can drive both the creative vision and the path to get there, let’s connect. I’d love to build something extraordinary together.